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Transforming

Recognized by USA Today as the most fan-friendly arena in the NBA, Pepsi Center has set an enduring standard for its high-energy seating bowl and intimacy between players and fans. The new home for the Denver Nuggets and Colorado Avalanche opened on schedule and under budget in October 1999 and transformed an abandoned railroad yard in Denver’s Central Platte Valley into a brilliant new entertainment destination hosting more than 250 events in its first year.

A Valuable Asset

With its massive negative slope glass facade and marble interiors, no other arena compares in terms of value, especially considering its $115 million or $170/sf construction cost. A first ever asset backed financing was devised, which secured the entire project financing pledging specific and limited arena revenue streams allowed the teams to have completely unencumbered new income.

Pepsi Center

Services Provided

CAA ICON provided the full scope of services for Project Management on the Pepsi Center project.

  • Activate
  • Plan and Organize
  • Program and Scheme
  • Design
  • Pre-Construct
  • Construct
  • Complete and Commission 

Additional Services: 

  • Naming Rights, Sponsorship Marketing and Sales
  • Premium Seating Marketing and Sales
  • Venue Management and Operations
  • PR, Marketing and Communications