Feasibility and Planning
What should we do?
CAA ICON’s Feasibility and Planning services answer the question that many prospective or current owners often ask: What should we do and how? Whether considering a new venue or renovating an existing building, our Feasibility and Planning services provide the financial and operational context necessary to make an informed decision. These services encompass the following areas:
Venue Advisory Services
Market and Financial Feasibility Analysis: Provide a comprehensive understanding of the market demand to drive programming recommendations and create a financial model for the venue to quantify operating revenues and expenses.
Financing Options/Alternatives: Identify and consider alternative public and private financing structures/options.
Economic and Fiscal Impact Analysis: Quantify economic impacts from a potential construction period and recurring operations.
Deal Structure/Lease Analysis: Provide an in depth analysis and comparison of similar deal structures and lease agreements.
Negotiating Advisory: Assist in the development of overall negotiation strategy and serve as lead negotiator or provide advisory and support throughout negotiations.
Facility Assessment
The Facility Assessment is performed to understand the current physical state of the venue and identify improvements, estimate annual capital expenditure for improvements, and explore opportunities for new, revenue-generating elements. The assessment includes:
Condition Review and Evaluation
- Understand current state of the venue
- Opportunities for new or enhanced revenue
- Evaluate BOH, maintenance, and operations
- Evaluate Team facilities
- Categorize/Prioritize projects as follows:
- Infrastructure
- Operations
- Fan Experience
- Return on Investment
Long-Term Capital Needs Assessment
- Quantify investment level to maintain venue over time
Project Development Plan
Clients consistently require a high degree of specificity and certainty relating to the design, cost, and schedule feasibility of their project. To this end, we have developed a unique deliverable we refer to as a Project Development Plan (“PDP”) that defines the key elements of the project and creates a framework to move forward with confidence. This includes:
- Site Analysis (New Venue)
- Program Development
- Conceptual Design
- Budget
- Schedule
In many cases, our clients use the PDP we develop to support their related efforts to secure financing and/or governmental approval for their project. Here are a few success stories that began with a PDP:
CAA ICON (Dan Barrett) has successfully been involved in NFL stadium development processes and has demonstrated intelligence, professionalism, and an ability to achieve positive results. We have found Dan’s expertise and business judgment are proven assets when it comes to finding solutions to the always-complex challenge of developing stadium facilities.