Feasibility and Planning

Feasibility and Planning

What should we do?

CAA ICON’s Feasibility and Planning services answer the question that many prospective or current owners often ask: “What should we do and how should we do it?” Whether considering a new venue or renovating an existing building, our Feasibility and Planning services provide the financial and operational context necessary to make an informed decision. These services encompass the following areas:

  • Project Development Plan
  • Vendor Procurement
  • Capital Needs Assessment
  • Building Assessment (Rebuild vs. Renovate)

Project Development Plan

Over our many years, clients have consistently demanded a high degree of specificity and certainty relating to the design, cost, and schedule feasibility of their project. To this end, we have developed a unique deliverable we refer to as a Project Development Plan (“PDP”) that defines the key elements of a development and creates a framework for the project to move forward with absolute confidence. A PDP is comprised of all or a portion of the following services, which may also be procured separately outside of a PDP engagement:

  • Site Analysis and Selection
  • Market Demand Analysis
  • Program Development 
  • Conceptual Design
  • Budget and Schedule 
  • Financial Feasibility
  • Financing Plan
  • Economic/Fiscal Impact Analysis


Success Stories

Often times, our clients will use the PDP tool we develop toward their related efforts to secure financing and/or governmental approval for their project. Here are a few success stories that started with a PDP:


CAA ICON (Dan Barrett) has successfully been involved in NFL stadium development processes and has demonstrated intelligence, professionalism, and an ability to achieve positive results. We have found Dan’s expertise and business judgment are proven assets when it comes to finding solutions to the always-complex challenge of developing stadium facilities.”

Roger Goodell
Commissioner, National Football League


Contact Us to Learn More