Senior Director
Bob Herrfeldt
Bob was born and raised in Northern California where he fell in love with cycling and rode his first of many centuries (100 miles in one day) at the ripe age of 12.
Accomplishments
- More than 25 years of experience in the sports and entertainment industry as a team owner/operator and an expert in facility operations and management, with significant experience in facility development, design, and construction.
- Managed more than $1 billion in sports facility design and construction spanning from major-league arenas to minor league baseball stadiums.
- Senior Director, CAA ICON
- Allegiant Stadium (Las Vegas, NV)
- Director, The Ranch (Loveland, CO)
- Operated an 8,000-seat sports and entertainment arena, exhibition halls, livestock, and outdoor festivals.
- Colorado State Fairgrounds Facility Program Development and Asset Assessment
- Industry consultant for the State of Colorado to assess the non-fair revenue opportunities and capital needs.
- Project Executive and Sports Facility Development Advisor, City of Kansas City, MO
- T-Mobile Center
- Kemper Arena
- American Royal Complex
- Project Executive and City Representative, City of Stockton, CA
- Design and construction of a 8,000 seat arena for ECHL (Banner Island Arena and Ballpark)
- Team Consultant and Vice President, Stadium Operations for the Sacramento River Cats
- Project team member on the design, construction, and operation of Sutter Health Park (Sacramento, CA)
- Director of Booking and Events, San Jose Sharks and SAP Center
Education
- Bachelor of Science in Political Science, California State University