Fiserv Forum
Milwaukee, WI
United States
The CAA ICON Team is part of our family. We work hand-in-hand transparently with aligned objectives and mutual definitions of success. It doesn’t get better. Marc Farha is a rare breed: a great leader and partner with the owners’ interests at top of mind 24 x 7.
Future Meets Home
More than just an arena, Fiserv Forum is the central hub for recreation in Milwaukee, connecting communities, neighborhoods and generations. With modern elements such as its open concourse design and various components authentic to the city's culture, the venue was designed to reflect the heritage and personality of Milwaukee, while actively projecting progress and a renewed sense of community. This best-in-class, 714,000 sf arena is re-energizing downtown Milwaukee and is the entertainment destination for fans all over the Midwest.
The Experience
Featuring an active plaza space designed for year-round community use outside, and sweeping views both into the bowl and out to the city throughout the interior, Fiserv Forum is redefining world class fan experience and highlighting the communal nature of attending live entertainment.
Services
CAA ICON served as the Owner’s Representative for the Milwaukee Bucks to oversee the development of Fiserv Forum, which was completed in September 2018. The following Project Management services were implemented for this project.
- Activate
- Plan and Organize
- Program and Scheme
- Design
- Pre-Construct
- Construct
- Complete and Commission
The Team
Tim Romani
Art Aaron
Marc Farha
Chris Miller
Mike Abrams
Andrew Bradley
Greg Wellington
Elliott Veazey
Carrie McKinnon
