Strategic Advisory


A Valued Resource

CAA ICON Strategic Advisory is uniquely qualified to address the strategic needs of public and private sector clients involved in the sports and entertainment industry. Our results-oriented advice allows clients to capitalize on opportunities and minimize risks. We are committed to providing our clients with independent, objective advice. We are dedicated to our clients, large and small, and we continuously employ the highest level of integrity in each of our engagements. The following services are part of CAA ICON's Strategic Advisory: 



CAA ICON Strategic Advisory professionals can provide expert valuation services for a variety of purposes including acquisition; disposition; property tax; litigation support and expert witness testimony; and financing. We provide a wide range of valuation, technical, and advisory services to help solve complex investment, transaction, and financing issues.

Our valuation consulting services include:

  • Sports Franchise Valuation
  • Sports Facility Valuation
  • Lease Valuation
  • Sports League Valuation
  • Real Estate Valuation

Transaction Due Diligence


CAA ICON Strategic Advisory professionals provide transaction due diligence services to clients interested in buying/selling professional sports franchises, as well as sports and entertainment facilities. We advise our clients in the development and implementation of acquisition and disposition strategies. We provide structuring and negotiation advisory services to assist our clients in making informed decisions and avoiding costly errors.

Our transaction due diligence consulting services include:

  • Identification of Acquisition Candidates
  • Identification of Potential Qualified Buyers
  • Overview of Comparable Transactions
  • Preparation of Cash Flow Models
  • Development of Financing Plans
  • Preparation of Ownership Applications
  • Preparation of Offering Memoranda
  • Negotiating Advisory
  • Valuation Support

Negotiating Advisory

  • Develop Overall Negotiation Strategy
  • Deal Structure Advisory
  • Develop Financing Plan
  • Provide Negotiating Support Services
  • Provide Document Support Services/Assist Legal Team 
    • Letter of Intent/Memorandum of Understanding
    • Definitive Document Negotiation and Support 
      • Development/Lease/Management/Other

Operations and Management Assessment

  • Review and Evaluate Current Operations and Management (Venue/Franchise)
  • Benchmark Performance 
  • Event Audits
  • Review Third Party Contracts
    • Facility Managers/Operators
    • Sponsorship
    • Concessions
    • Merchandise
    • Others 

Major League Soccer recently engaged CAA ICON Strategic Advisory to assist us with a complex valuation project. Dan Barrett combined his vast industry knowledge with first-class analysis to produce excellent work. Dan has the ability to simplify complicated matters and to call upon his wide experience in the sports business to help his clients. We enjoyed working with him and would welcome the opportunity to do so again.”

Mark Abbott
President (former), Major League Soccer


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