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Overview
Nottingham Forest is considering potential options for their stadium, City Ground. CAA ICON has been engaged to perform a Market and Financial Feasibility Analysis to assist in the Club in understanding their development options.
Approach
CAA ICON provided the following Feasibility and Planning services related to the project:
- Market and Financial Feasibility Anlaysis
- Market Demand Analysis
- Market Validation
- Financial Feasibility Analysis
Results
Nottingham Forest is planning a major redevelopment of the stadium including various upgrades such as replacing the Peter Taylor Stand with a stand that will triple its capacity from 5,000 to 15,000 seats. It will include three tiers and over 5,500 premium hospitality spaces. This will increase the stadium's capacity from 30,500 to 45,000 in the first phase, with the ultimate goal of expanding the stadium to 52,500 seats.
