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Overview

AC Milan engaged CAA ICON to study the market and financial feasibility of developing a new stadium in Milan. The team currently shares San Siro with Inter Milan. AC Milan ownership was considering moving into a stadium where they would be the sole tenant. 

Approach

CAA ICON provided the following Feasibility and Planning services related to the project:

  • Market and Financial Feasibility Analysis
    • Market Demand Analysis
    • Market Validation
    • Financial Feasibility Analysis
AC Milan fan project with large banner and small flags