The operators of the Wisconsin Center have hired Denver-based Impression Sports & Entertainment to help secure a naming-rights sponsor for the downtown Milwaukee convention center.

Impression Sports was chosen after a roughly year-long search. WCD had initially identified about a dozen potential candidates, met with six and in November narrowed the list down to three finalists.

The expansion is going through schematic designs, said Mike Abrams, senior director of Denver-based CAA ICON, which is serving as owner’s representative for WCD on the project. Schematic designs are expected to finish by the end of the first quarter, Abrams said. The next design stage is slated to finish in the third quarter. Bid packages for things like utilities, earthwork, foundations, mechanical and electrical work and the building envelope will come out at the end of the year.

Abrams said the project team hopes to begin “early mobilization” of construction work at the end of 2021 and break ground in early 2022.

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