The venue that TMRW Sports is creating for its tech-imbued golf competition creation, the TGL, is like a blend of Golden Tee on steroids, a small sports arena or concert hall, Times Square, a short game practice area and a sportsbook.

Ideas and creative sparks have fizzed all over the place, which is why Tom Veit, TMRW Sports senior vice president, venue and events, and the organization have hired CAA ICON to oversee design, development and construction of the venue.  

“This is truly a one-of-a-kind endeavor, and we’re absolutely beyond thrilled to be part of it,” said CAA ICON Co-CEO Marc Farha. “It’s exciting to take all the different pieces apart, all the different explorations we went on.” 

Click here to read the full article.