CAA ICON worked with three leagues — MLS, NHL and the NBA — and 10 team and venue clients to help them safely reopen to fans through its Recovery Advisory Services. 

CAA ICON’s work focused on two main aspects:

  • Looking at venues with a COVID lens and adjusting front- and back-of-house operations, like food and beverage operations, for example, and whether changes needed to be permanent or temporary.
  • Helping clients wade through the massive amounts of COVID-mitigation products and services that suddenly flooded their inboxes. 

Recovery Advisory Services is also working with venue clients on contract language to better prepare for future pandemic-type events. 

“This was not a moneymaker for us, but a way to help our industry that has been so good to us,” said CAA ICON Co-CEO Marc Farha. 

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