In 2022, Melissa Heiter and CAA ICON’s executive leadership group refreshed the company mission, vision and values as a result of an expanded leadership structure.

“What we found is that, while the words changed slightly, we are fundamentally a team that is united authentically around creating places that inspire communities and build connection through unforgettable experiences,” said Heiter, who was recently named an executive vice president at the firm, which specializes in representing team owners and municipalities in venue development.

“We use this foundation as a baseline in how we operate amongst ourselves and for the clients we serve, and it has proven time after time that our company culture radiates into everything we do and continues to differentiate us from our competition in an industry that is trending toward commoditization.”

Click here to read the full article.