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Imagine Austin

As demonstrated in cities around the world, soccer can truly galvanize a community. That is the intention behind bringing Austin its first professional sports team, Austin FC, and redeveloping an underutilized site into a state-of-the-art soccer stadium. The new stadium will provide unparalleled benefits to the community and create a world class match-day experience in fast-developing northwest Austin.

Austin FC Stadium will be the catalyst converting McKalla Place, a former industrial site, into a thriving community space for sports, parks, performances and events that will celebrate the city’s heritage and culture.

CAA ICON has represented PSV since the inception of this project. In the beginning stages, CAA ICON provided Strategic Advisory and Feasibility and Planning services and will now provide Project Management services for the development of the stadium.

Austin FC Aerial 2

Strategic Advisory

CAA ICON provided Strategic Advisory services for PSV including lease negotiations and deal structure comparisons.

Feasibility and Planning

Our team also provided Feasibility and Planning services including a Project Development Plan, which included assessing potential sites, strategic planning and financing support, and economic and fiscal impact support. Once a site was chosen, CAA ICON worked with PSV and numerous consultants to develop and produce a Proposal and Development Plan to the City of Austin for final approval.

Project Management

On August 15, 2018, Austin City Council voted to move ahead with negotiations for the MLS Stadium at McKalla Place. CAA ICON will now commence full Project Management services for the design and construction of the new stadium.