Welcome to the era of smart and social sports facilities.
After years of building out massive infrastructure, trends now point to greater flexibility and smaller venues. Facility owners are removing seats in the areas producing the least amount of revenue and replacing them with space for fans to graze, mingle and socialize...
...“We’ve got renovations today on arenas that seat over 19,000 and our clients are trying to get down to 17,000,” said Tim Romani, founder and CEO of ICON Venue Group. “Overall, there is a move to downsize capacity. It’s happening up top, but not in the lower bowl or in the P1 [top-tier] premium areas, because 70 to 80 percent of the ticket revenue still comes from the first 15 to 20 rows. There’s a real focus on making sure that those counts are right.”
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