Pegula Sports & Entertainment has hired CAA ICON to assist its efforts in determining the next steps for the Buffalo Bills stadium needs and for potential renovations of KeyBank Center, the home of the Buffalo Sabres and Buffalo Bandits. CAA ICON will conduct a privately-funded study to help identify the best options for ownership, fans and the community. The study will include direct feedback from Bills and Sabres fans.

Over the coming months, CAA ICON will guide PSE through a stadium feasibility analysis to identify the needed improvements to all aspects of the fan and team experience at either a new football stadium or renovated New Era Field. The study will equally focus on modernizing the more than 23-year-old KeyBank Center. As CAA ICON’s study explores the possibility of a new football stadium, it will include potential stadium sites, design, and financial planning for all options.

“We are grateful to Terry and Kim Pegula and the entire PSE organization for engaging us on a project that is so personally important to them and their teams’ loyal supporters,” said Tim Romani, CAA ICON Founder and Chief Executive Officer, who has overseen the company’s oversight of over 50 venue developments in the last 25 years.

To read the full press release, click here.