CAA Sports is only 12 years old, but has a deep bench of talent with decades of experience creating the most powerful, connected force in the sporting world. Revenue climbed six-fold over seven years from $49 million in 2010 to $300 million last year, with 2018 set to be the biggest year yet after $5 billion worth of deals between May and August.
...CAA was wired into the sports world through its athletes and brands wanting to be a part of sports, but the 2016 acquisition of ICON Venue Group opened the agency to a new clientele. “The ICON acquisition allowed us to connect with teams at the ownership level,” says Levine.
ICON acts the project management firm for new sports venues, a kind of “super general contractor” per Levine. It built the Milwaukee Bucks Fiserv Arena, which opened last month, and will now handle the surrounding mixed-use development. MLS stadiums in Nashville and Atlanta are CAA projects, as well as the Las Vegas Stadium and practice facility for the Oakland Raiders with their move to Sin City for 2020. ICON is also responsible for the Warriors’ new home.
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