The €165 million O2 World arena promised a future filled with sports matches, concerts and other live entertainment in an otherwise sputtering section of Berlin, Germany, on a short distance from where the Berlin Wall once sharply divided the city. But when it came to selling local stakeholders on the value of the arena, the project ran into a wall of opposition. …Perseverance paid off. After seven years of planning and two years of construction, the 16,000-seat arena opened on 10 September 2008.

A sign outside the arena’s main lobby acknowledges the people who contributed in some way to O2 world. “These projects don’t get built by one or two people. Everybody from the leading sponsor to the guy who delivered cement out to the construction site was named,” said William T. Mannarelli, Senior Vice President of ICON Venue Group.

(For the full article, please read a copy of the January 2009 issue of PM Network Magazine)