As corporations and companies continue to downsize their suite commitments across the board, venue owners and operators are working closely with architects and suppliers to develop innovative approaches that encompass less inventory, new technology and better amenities to meet changing customer demands.

…“Suite designs also need to adapt and be responsive to local cultures,” notes Bill Mannarelli, vice president, ICON Venue Group, Berlin. “Where we are introducing suites into a marketplace devoid of luxury suites, we need to find the right balance from what we know works in the US and Europe, and also dovetails with local sensibilities. In Europe, that ranges widely from place to place and typically involves different expectations concerning food and drink. We are most successful when we apply a standard design and intelligently integrate the local cuisine.”

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Copyright details: © 2010 UKIP Media & Events. All rights reserved.Citation details: Article published by kind permission of Stadia Magazine, July 2010